Pioneering the Evolution of Entertainment Marketing
JoJo Dye is globally respected and loved across the entertainment media landscape for not only her unswerving professionalism, but her humour, passion, and commitment to any venture that she undertakes. With a richness of experience, she has conceived, implemented, and delivered highly successful marketing and event strategies across entertainments notably film and broadcast.
In the ever-evolving realm of entertainment, few figures shine as brightly as JoJo Dye. With a career spanning over three decades, she has carved a unique path from the trenches of B2B sales to the glamorous stages of Cannes, establishing herself as a trailblazer in film and TV marketing. Her innate ability to both communicate and remain an oasis of calm within the “noise” and personalities present within the sectors is exceptional in the entertainment world.
JoJo Dye’s journey commenced in 1989 when she embarked on her career with Screen International. Armed with vitality and dedication, she swiftly propelled the company to greater heights, earning accolades for her adept handling of advertising revenues and cementing her reputation as a force to be reckoned with. This early success propelled her to Moving Pictures International in 1991, where she played a pivotal role in the company’s ascent over impressive 11-year tenure. Yet, it was not merely her business acumen that set her apart; it was her ability to infuse every endeavour with humour, energy, and creativity that left an indelible mark on the industry. From the legendary Moving Pictures International soirées at the Cannes Film Festival to the inception of Fusion Events Ltd in 1997, JoJo brought a distinct blend of professionalism and playfulness to the table. Fusion Events swiftly became synonymous with innovation, pushing the boundaries of event planning and setting new standards of excellence.
One of JoJo’s crowning achievements was the global press launch for “The Lord of the Rings” at the Cannes Film Festival in 2000. Over a span of six months and across four time zones, JoJo orchestrated a spectacle that captivated the world’s attention and contributed to the film’s monumental success. Yet, JoJo’s impact transcended events. In 2005, she founded JJD Consultancy, where she collaborates closely with clients to craft and execute intricate marketing strategies and events. Her penchant for thinking outside the box and transforming ideas into reality has earned her widespread acclaim. A testament to JoJo’s enduring legacy is The Members Club, an exclusive industry enclave she introduced at the Cannes Film Festival in 2013. Now in its 11th year, The Members Club serves as a sanctuary for film executives amidst the frenzy of Cannes, attracting high-profile events and industry luminaries under JoJo’s stewardship.
Notable names such as John Woo, David Putnam, Matthew McConaughey, Spandau Ballet, and Frieda Pinto have graced its halls, further solidifying its status as a hotspot for industry elites. JoJo’s commitment to fostering talent and championing diversity is evident in her work with the Global Entertainment Awards. As a board member, she plays a pivotal role in shaping the awards’ direction and impact, leveraging her expertise to ensure recognition for emerging talent and underrepresented voices. Additionally, JoJo’s role as a Board Member with Irish Film & TV UK reflects her dedication to promoting and revitalizing the Irish cinematic voice, underscoring her commitment to industry-wide diversity and inclusivity efforts.
As she looks to the future, JoJo remains steadfast in her pursuit of innovation and advancement. Her involvement in Producers Without Borders underscores her ongoing dedication to global collaboration and industry outreach, she accepted the invitation to become an Advisory Board Member in 2023 having shaped the execution of marketing and elite events for the organisation since its launch. In a landscape defined by flux and ferocity, JoJo Dye stands as a beacon of ingenuity, professionalism, and passion. Her ability to navigate the complexities of the entertainment industry with aplomb and grace has earned her the admiration and respect of peers and clients alike. As she continues to push boundaries and inspire, JoJo Dye remains at the vanguard of entertainment marketing, pioneering its evolution with unwavering zeal. It is safe to say that JoJo’s starlight is not likely to change its bright, upward trajectory anytime soon. The entertainment industry, those who work with her and those she has championed with her unwavering support are delighted to watch the ascent as she is sure to establish more, new and exciting pathways in the global world of entertainment.
