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A New Art Ecosystem
FOCUS Art Fair made its highly anticipated return to London in 2023. FOCUS London is a groundbreaking new art fair that celebrates the emerging co-existence of digital and traditional art forms, showcasing a diverse range of artworks that blur the boundaries between the physical and virtual realms. FOCUS took place in the heart of London, at the iconic Saatchi Gallery from 4-7 October, 2023. Situated on King’s Road, Chelsea, the gallery is housed in a Grade II listed building in West London. The
fair has been curated by HongLee art agency located in Paris, which has attained widespread recognition for working with international galleries. Following a remarkable New York edition in May, FOCUS Art Fair has decided to amplify its ideals and commitments with even greater intensity in London. At the centre of FOCUS is a vision of the future, where cutting – edge technologies are combined with the world’s foremost artistic imaginations, where the best sustainable practices are universally embraced, and where collectors become the custodians of a revolutionary digital art heritage. Past successful exhibitions have similarly identified and welcomed the emergence of the digital art trend. This is instigated through a core belief that the advancement of technological movements within the art scene cannot be typified as a temporary phenomenon.

In line with
its commitment to nurturing creativity, FOCUS is hosting a series of talks and workshops led by leading artists and experts,
that focus on two key themes: sustainability and the FOCUSPHERE (FOCUS*sphere). Topics range from the Rise of AI, NFTs
and Collecting Digital Art, to the best in Ecology Art Practise and the relationship between Art and the Environment. Features of
FOCUS Art Fair London: Curated Exhibitions – FOCUS offers a series of curated and immersive exhibitions, including an expansive installation by legendary artist Yann Toma on the Ground Floor. Emerging Artist Programme: FOCUS London recognises
the importance of supporting emerging artists and provides a dedicated programme to promote their work.
Adam Share, one of the collaborative UK artists, based on the first floor presents “Punkwhistle Jacket” a reinterpretation from one of
the most symbolic paintings at the National Gallery UK, in an abstract nod to the revolutionary times of the 21 century.
Unique 5 Senses Art Space – An immersive space on the 2nd Floor of the Saatchi Gallery where art can be experienced through
all 5 senses. FOCUS London is more than just an event; it is a collaborative platform that brings together artists, galleries, collectors, and art enthusiasts. FOCUS London is at the forefront of this transformative

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