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Rolls-Royce Motor Cars Monaco reopens, setting a new standard for Rolls-Royce in Europe
First European showroom to be transformed with the marque’s new visual identity
All-new electric super-coupé Spectre also makes its European debut at gala reopening ceremony
Event provides a showcase for the brand’s bold electric future.
“Our patrons are always at the centre of everything we do, and it is their satisfaction that drives us forward. We understand the relationship with our patrons is just as important as the craftsmanship of our cars. Our new showroom in Monaco represents another important step in furthering these relationships. With its high-profile location and spectacular implementation of our new visual identity, it sets a new benchmark for Rolls-Royce in Europe, and signals a bold, confident future for our brand. The conversion lasted several months and was largely carried out by the dealership themselves: it represents a significant investment in the brand and its presence, and is a testament to the commitment, enthusiasm and professionalism of the Monegasque team.” Boris Weletzky, Regional Director, Europe, Rolls-Royce Motor Cars

Rolls-Royce began a new chapter in its long and successful history in Monaco with the reopening of its flagship showroom in the Principality at a gala ceremony on 1st of June.
The showroom, which occupies a prime location on the fashionable Avenue Princess Grace, has been completely transformed into the marque’s new visual identity – the first premises in continental Europe to undergo this process.
The new visual identity creates an environment that reflects the spirit of Rolls-Royce Motor Cars and the tastes and preferences of its clientele. Inspired by luxury retail environments, it creates a relaxing, intimate and immersive experience that embodies the superlative qualities of the cars themselves. It also reflects the marque’s unique knowledge and understanding of its customers, and the more innovative, integrated and personalised experiences they expect from luxury houses and brands.

The event, attended by invited guests and dignitaries, also provided the European dealer premiere for Spectre, Rolls-Royce’s first all-electric production vehicle and symbol of its bold future. As an ultra-luxury electric coupe, Spectre creates a whole new genre, proving that electric power has truly come of age and can stand at the apex of automotive excellence and luxury.
The guests also viewed exhibits shown a few weeks earlier at London Craft Week, including remarkable examples of Bespoke craftsmanship inspired by the French Riviera.
Christophe Eeckhout, General Manager Rolls-Royce Motor Cars Monaco said: “We take great pride in welcoming our esteemed patrons to our newly renovated showroom, which now is a contemporary super-luxury oasis in which they can relax and immerse in the world of Rolls-Royce. Everything is focused on delivering inspiring and enchanting experiences to our customers, through the use of visual branding and storytelling in an innovative, modern and luxurious setting, befitting both Rolls-Royce and Monaco itself.”

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