International Lifestyle & Luxury Expert Columnist
The New Luxury: Investing in Longevity and Wellness
Let’s be honest – life moves fast, far too fast. For people like me, who live on planes, juggle businesses, and thrive on challenges, the idea of “wellness” often feels like a fleeting fantasy. We know we need it, but finding the time to slow down? That’s another story.
This year forced me to rethink. My daughter needed a fresh start after a tough year, and I realised I did too. Between managing multiple demands and the relentless pace of life, I was running on fumes. I didn’t just want to look good anymore (though, who doesn’t?). I wanted to feel good – energised, sharp, and ready to show up fully in every aspect of my life.
So I started asking questions. Where do you go to not just unwind, but to recalibrate?
Longevity: The Ultimate Status Symbol
In today’s world, true luxury isn’t about what you own—it’s about how you feel. Health, after all, is the ultimate currency. And a quiet revolution is unfolding among the world’s elite. The yacht-owning, private jet-flying crowd is turning their attention inward, investing in themselves and their longevity. The understanding is clear: there’s little point in wealth if you’re not well enough to enjoy it.
It’s about showing up in the boardroom, the bedroom, on the padel court, or on the slopes – feeling confident, energised, and truly alive.
This shift has spurred the rise of elite wellness destinations that offer more than fleeting indulgence. Places like SHA Wellness Clinic in Spain, where nutritional science meets detoxification, and Clinique La Prairie in Switzerland, famed for cellular therapies that focus on aesthetics. For an intensive reset, Chenot Palace Weggis delivers programmes so precise they feel almost surgical. And for emotional alignment, Kamalaya Koh Samui blends spiritual healing with restorative care.
But then, there’s Lanserhof – the name whispered among those who know.
Lanserhof: The Art and Science of Vitality
I discovered Lanserhof when I was invited to advise them, and what I found was a place where science and soul work together to restore balance. For over 40 years, it has been at the forefront of longevity, trusted by royalty, politicians, and titans of industry—all seeking to optimise their health and energy.
From the moment I walked through the doors of Lanserhof Sylt, I felt something different. I felt seen. I was seen. Every interaction felt intentional, as though the team had taken the time to understand me—not just as a patient, but as a person.
The Power of Feeling Cocooned and Free
Every detail at Lanserhof Sylt was designed to make me feel cocooned and safe, yet free. The architecture was calm and modern, creating space for clarity. The therapies were restorative but purposeful—whether it was the meals that reduced inflammation and left me nourished and energised, or the advanced diagnostics that mapped my body’s needs with pinpoint accuracy.
And yes, of course, you lose weight! Its energy cuisine is designed to help you slip into your favourite crisp cotton monogrammed shirt or that sexy LBD.
The people? That’s the quiet magic of Lanserhof. You might find yourself next to royalty or titans of music, but here, none of that matters. Everyone is here for the same reason: to reset, recharge, and rediscover their vitality.
The New Luxury Defined
True luxury isn’t about fleeting indulgences. The next time you think about luxury, consider what it would feel like to wake up every day looking young, revitalised, and feeling sexy, strong and unstoppable!
Because, at the end of the day, true wealth really is health.
And in a world that never stops moving, isn’t that the greatest luxury of all?
Photographer: Alexander Haiden
