Anton Rupert Appointment
Richemont has appointed Anton Rupert, son of the group’s founder and chairman Johann Rupert, as Non-Executive Co-Deputy Chairman of its Board of Directors, marking a significant step in the long-term succession strategy of one of the world’s most influential luxury groups.
The 39-year-old executive will share the role with Bram Schot, the former Chief Executive of Audi, who has served as Deputy Chairman since 2024. While Schot will continue to focus primarily on governance, Anton Rupert will assume responsibility for strategic matters concerning products and communications across Richemont’s portfolio.
The remit places him close to two areas that determine both the commercial power and cultural authority of the group’s maisons. Richemont owns some of the most prestigious names in jewellery and watchmaking, including Cartier, Van Cleef & Arpels, Piaget, IWC Schaffhausen, Jaeger-LeCoultre and Vacheron Constantin.
Anton Rupert has served on the Richemont board since 2017. His promotion follows the appointment of Nicolas Bos as Group Chief Executive in 2024 and further clarifies the company’s future leadership structure while preserving the founding family’s influence.
The Rupert family retains more than half of Richemont’s voting rights despite holding approximately ten per cent of its share capital. This structure has allowed the group to maintain a long-term approach to ownership, craftsmanship and brand development, relatively insulated from short-term market pressure.
At a moment when jewellery is outperforming several other luxury categories, the appointment carries particular importance. It signals continuity at the highest level while placing product identity and communication at the centre of Richemont’s next chapter.
