The Embassy of the Argentine Republic in RA organizes a series of the events in the framework of the “Argentine Wine Week” in Yerevan among which there also was “Malbec Evening”.
Malbec World Day is celebrated on April 17 to commemorate the day when the President Domingo Faustino Sarmiento of Argentina officially made it his mission to transform Argentina’s wine industry. On that day, back in 1853, he tasked Michel Aimé Pouget, a French soil expert, to bring over new vines. Amongst his selection, was Malbec. Pouget continued experimenting with the adaptation of French varietals to Argentina’s diverse terroirs. A decade later, France underwent a Phylloxera Plague that affected the Rhône region. In the mean time, Malbec flourished in Argentina creating wines widely superior than those of its country of origin. Many decades later, in 1956, France faced another obstacle: a freeze wiped out the majority of Malbec vineyards. In the following years, specifically during the 90’s, Argentina positioned Malbec as their star varietal. More than 10.000 acres were planted and it became the undeniable leader of the country’s exportations. Wine lovers around the world discovered and praised Argentine Malbec.
The festive reception was attended by the members of diplomatic corps, officials, representatives from restaurants and supermarkets, hotels and mass media.